A journey to preserve our heritage

09/01/2019 16:31

For the past six years, the “Heritage Photographic Contest – Journey of Heritages”, hosted by Vietnam Airlines' Heritage magazine, has been a grand stage for contestants to compete, display, and preserve photographs that celebrate the heritage and cultural values of our nation.

Heritage, the inflight magazine of Vietnam Airlines, serves as a bridge to bring Vietnamese culture to the world. In line with this ultimate goal, the “Heritage Photographic Contest – Journey of Heritages”, hosted by the magazine as an annual event since 2013, is also a professional event that attracts and collects quality photographs devoted to Vietnam and its people.

Statistics speak of this contest's success. Over the past six years, 817 entries have been submitted in the Album category, equivalent to more than 12,000 single photos. Meanwhile, in 2015 the Cover Photo category was added to fit the needs of the printed magazine. In three years, this category has attracted 1,232 entries. The Readers’ Vote Prize via our website was added in 2016 to promote entries to the wider public and help publicize participants.

A subsidiary event of the contest is the popular Photo Tour, organized since 2015 and sponsored by many partners, including Ford Vietnam, the Club of World Natural and Cultural Sites of Vietnam, and the Vietnam Federation of UNESCO Associations. To date, there have been eight photo tours to Vietnam's World Heritage sites, including the Thang Long Imperial Citadel, the Natural Complex of Trang An, Ho Dynasty Citadel, Ha Long Bay, Phong Nha – Ke Bang National Park, Monumental Complex of Hue Former Citadel, Hoi An 's Old Town, and My Son Sanctuary. The first international photo tour to Southern Laos took place during the Bunpimay Festival (Water Throwing Festival) in April 2018.

Over the years, our photographic contest has undergone substantial revisions to ensure that the contents are increasingly in sync with the magazine's needs. For example, in 2017, the Photo Album category was expanded to include both Domestic and International Destinations within the flight network of Vietnam Airlines. This aims to enrich Heritage's Destination features and promote Vietnam Airlines' flight network and international destinations. Contest themes were clarified in the 2018 Cover Photo category, allowing prize-winning entries to be used more quickly. The 2018 contest also included sub-prizes from camera sponsor Leica Vietnam in the Cover Photo category and for contestants who are staff members of Vietnam Airlines.

Fast forward to 2019, when the Heritage Photographic Contest – Journey of Heritages will continue to find and display works by Vietnam's best photographers. With the committed support of our sponsors, the 2019 contest is expected to generate even more buzz. Find updated information on our website www.heritage vietnamairlines.com/giai-thuong-heritage and on the contest's official Facebook page: www.facebook.com/Giai-thuong-nhiep-anh-Heritage-Hanh-trinh-di-san 

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